Will Burke—Founder & Chief Change Officer, Brand Engine.
Will draws on more than 20 years of experience in branding-uniquely bridging strategy and design-to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler, and Axion Design, Will's background includes major branding and packaging programs for Citicorp, MasterCard, Shell Oil, Hewlett-Packard, Intel, Logitech, Palm, Foster's, Frontier Natural Products, Nestlé and Tropicana.
Will is a member of the Shelf Impact! Advisory Board and AIGA's 2009 Principal Display Panel, and is a judge for the 2009 Creativity Annual Awards and the 2010 Dieline Awards. As a featured speaker and author, Will's unique perspective has been spotlighted by Package Design Magazine (both print and podcast), Entrepreneur's Organization, thedieline.com, popon.net, Shelf Impact! and HOW Magazine. When he's not writing or speaking on the value of branding, you can find Will motoring on his vintage Ducati café racer on Highway 1.
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