Will Russell is more experienced than most at launching a business. As the CEO of Russell Marketing (based in NYC) he specialises in helping entrepreneurs validate their ideas and execute successful launches. Using his renowned Five-Step High-Profit Launch System, he has helped hundreds of entrepreneurs and creators raise tens of millions of dollars, including launches such as WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK™ (a pocket-sized barista that raised $1,610,835 at launch).

He has been featured in Business Insider, Forbes, Crain's New York, Indiegogo, and StartupNation for his expertise in product launches and e-commerce, and his vision for the future of marketing. Will is from San Francisco, lives in Brooklyn and spent over two decades in London.