Ken Wood is a "recovering engineer" turned marketer and entrepreneur. For three decades, he and his wife, Karen, have been passionate about helping people learn, grow and transform their lives through live events. Karen & Ken have produced thousands of events, including workshops, retreats, masterminds, seminars, webinars, summits and hybrid live/virtual events, for 10 to 4,500 participants.
After starting out in silicon chip design, then technical sales, Ken started his first business in the IT industry. Later, he joined Karen in her event promotions company, Universal Stars. Ken infused systems and automation into the business, paving the way for its rapid growth and expansion.
Together with their team, Karen and Ken grew Universal Stars into a leading Australian seminar promotions business. The company achieved milestones such as ranking on the Business Review Weekly "Fast 100" list in Australia for 3 consecutive years, as it delivered 1,208 live events in 7 countries, featuring 110 different speakers. In total, Universal Stars touched the lives of more than 500,000 people who attended its live seminar programs.
Ken's analytical bent led him to study event performance metrics such as attendance rates, conversion ratios, revenue per participant and profitability. From the data, he identified key success factors that create a memorable experience for the audience and move them to take action, thereby ensuring the event is profitable.
Today, Ken & Karen help to grow speakers' businesses through mentoring on marketing, business models or strategy, optimising their presentations and improving sales conversion rates.
They also co-founded and lead the Speakers Alchemy Network, the only professional group to provide education, peer support, networking and partnership opportunities for speakers who sell from the stage at in-person and online events. Members share a common, events-based business model, making the information shared within the group especially relevant and valuable to members.
Ken recently launched Clientflow, a sales and marketing automation software platform tailored for the unique needs of businesses conducting sales webinars and live events.
He can be contacted at speakersalchemynetwork.com
"Guest Speaker Success" is a pioneering book, born from over three decades of experience in the vibrant world of live events and webinars. More than just a collection of expert insights, this transformative resource is designed to elevate your events into enthralling, impactful, and lucrative experiences.
The authors, seasoned in the industry, have been instrumental in spreading powerful messages through speakers who have influenced hundreds of thousands, guiding them towards success in various aspects of life. Ken Wood and Karen Corban have promoted over 110 speakers across 7 countries, in events ranging from small gatherings to grand spectacles and webinars, gaining invaluable insights into the art of selecting and collaborating with guest speakers to produce captivating and profitable events.
This book is a compilation of collective wisdom from the authors and nine other experts in their fields, covering diverse topics such as Partnerships, Collaborations, Leadership, Relationships, Beliefs and Mindset, Property, Health, the Power of Reviews, Audio Visual Strategies, and the Blueprint for Presenting Success and Maximising Sales at Events. Each chapter showcases the knowledge, expertise, mission, and style of these accomplished speakers, offering a treasure trove of practical knowledge that resonates and inspires.
Whether you are orchestrating webinars, hosting podcasts, or organizing live events, "Guest Speaker Success" is your guide to transforming these events into experiences that leave lasting impressions on your audience. It invites you to a world where events are not just gatherings but unforgettable experiences and pivotal milestones in your journey towards growth and success.
Título : Guest Speaker Success: 10 Proven Speakers to Elevate Your Platform Success
EAN : 9780648623144
Editorial : Evolve Global Publishing
El libro electrónico Guest Speaker Success: 10 Proven Speakers to Elevate Your Platform Success está en formato ePub
¿Quieres leer en un eReader de otra marca? Sigue nuestra guía.
Puede que no esté disponible para la venta en tu país, sino sólo para la venta desde una cuenta en Francia.
Si la redirección no se produce automáticamente, haz clic en este enlace.
Conectarme
Mi cuenta