Getting Better With Age is the second volume in Peter Hubbell’s Age of Aging series. His first: The Old
Rush – Marketing for Gold in the Age of Aging
(2014) was honored with numerous accolades
including the Axiom Business Book Award and the
Indie Excellence Award. The Old Rush was also a
finalist for the International Book Awards and the
USA Best Business Book Awards.
Since Boomers believe that they’re getting better
with age, marketers need to get better at they way
they market to age. The brands and businesses that
figure this out first will realize astonishing growth
in this uncontested space …..and that is precisely
the point of Getting Better With Age – Improving
Marketing in the Age of Aging.
This new work begins where The Old Rush ended by
offering a comprehensive view of aging, ranging
from the financial implications of the longevity
economy to the consumer behavior influenced by
the psychology of aging. He then puts these findings
into context by sharing a series of five “metaphorical
case studies” that explore the ways that things – such
as Wine, Cheese, Leather, Cast Iron Skillets and
Memories – get better with age.
Finally, Hubbell offers readers 50 Ways to Get Better
With Age – a wealth of aphorisms that offer
immediate and actionable advice for brands that
have come to appreciate the power of “getting better
with age” and are ready to get started.
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Título : Getting Better With Age
EAN : 9780986079375
Editorial : LID Editorial Empresarial
Fecha de publicación
: 15/9/15
Formato : ePub
Tamaño del archivo : 615.73 kb
Protección : CARE
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