Edición en Inglés
Uncover the universal laws behind the worlds leading products and innovations, and the deep psychology of human nature that fuels their success.
The Laws of Innovation is about seeing and shaping the world through an innovators lens. It explores the universal principles behind all kinds of successful products and innovations—from tech products to stories, experiences, and communities—and reveals the timeless forces that shape human behaviour and drive market evolution. It provides a lasting foundation for anyone looking to understand, enter, or grow in the fields of innovation, entrepreneurship, or product strategy.
By uniquely fusing the deep psychology of human nature with practical strategy, design, storytelling, and more—The Laws of Innovation offers big-picture insights that can't be achieved in isolation. The book covers nearly one hundred interconnected laws and principles, all scientifically grounded or universally observable, and supported by many diagrams and real-life examples.
Key insights include:
The three forces that shape all human behaviour, and thus the purchase and use of all products The four currencies of value that all successful products and innovations generate, and why some are far more powerful than others Why emotional value can have no upper financial limit (and how this explains the success of luxury goods) How products and experiences involving more effort or even pain can paradoxically be more rewarding The objective, universal definitions of ideal, superior, and delightful experiences—and why even the most delightful ones can never remain delightful forever How the laws of perception distort what people perceive, experience, and remember about products and brands Where all markets are headed, and why people migrate to new solutions The universal architecture of strategy that applies to all kinds of innovations—from tech products and startups to new artistic or social movements The common principles of design, storytelling, and leadership that apply across all forms of innovation—from tech products and marketing campaigns to films and dance classes—and how all three can create the same value outcomes The deep, psychological reasons why good products can fail and why success can sometimes be an illusion
Note: This list is not exhaustive; many more insights are covered in the book.
Processes and stories are ephemeral, but human nature is eternal.
While many innovation books focus on processes and anecdotal stories that are highly contextual and quickly lose relevance, The Laws of Innovation builds on objective, scientifically grounded truths of human nature, ensuring its insights remain valuable for decades to come.
Título : The Laws of Innovation: Timeless Principles of Human Nature, Strategy, and Value Creation
EAN : 9781068644825
Editorial : Mo Shahenshah Khan
El libro electrónico The Laws of Innovation: Timeless Principles of Human Nature, Strategy, and Value Creation está en formato ePub
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