Finally, answers to the question: How are big ideas born?
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.
Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.
You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.
The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:
Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
Seguir leyendoexpand_more
Título : The Creative Process Illustrated
EAN : 9781440311024
Editorial : Adams Media
Fecha de publicación
: 5/8/10
Formato : ePub
Tamaño del archivo : Desconocido
Protección : CARE
El libro electrónico The Creative Process Illustrated está en formato ePub
protegido por CARE
- check_circle
Este eBook es compatible para su lectura en la aplicación Vivlio de iOs y Android.
- check_circle
Este eBook es compatible para leer en My Vivlio.
- check_circle
Este eBook es compatible para su lectura en el lector Vivlio.
- check_circle
Este eBook es compatible para su lectura en un e-reader Vivlio.
¿Quieres leer en un eReader de otra marca? Sigue
nuestra guía.
Edición en Inglés
Conectarme
Mi cuenta