Darrell Bricker is CEO of Ipsos Global Public Affairs. He is the author of five books, most recently The Big Shift.
While too many believe that numbers are boring, Bricker believes they are incredibly useful and interesting. The problem lies in that people who are good with numbers tend not to be great storytellers. His writing has always focused on telling stories that break down the barrier between numbers and broader public understanding. There's always a story or tragedy and romance in the data. Bricker sees it as his job to find the story and tell it.
John Wright is retired and lives in Chino Valley, Arizona. When not writing he spends his free time outdoors riding the back roads in the country around him, taking in the sights and scenes that nature has to offer. He is also an avid arts and crafts enthusiast making many different things like scroll sawing designs, lamps, Western-style clocks, and guns from the Old West, all made out of wood. when not writing or enjoying the outdoors he likes to spend time in his workshop making all the above.
The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?
In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.
Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.
Título : Canuckology
EAN : 9781443401418
Editorial : HarperCollins Canada
El libro electrónico Canuckology está en formato ePub protegido por CARE
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