Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of Branding Basics for Small Business and the Juicy Guides ebook series for entrepreneurs.
Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP), and many other startups and technology leaders, before starting her own business.
As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur magazine, Huffington Post, and Forbes.com.
Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise.
Maria lives with her husband, young son, and precocious
black lab mutt in the San Francisco Bay Area.
Lead with compassion without compromising financial success.
We have entered a new world of work. It's a world where leaders utilize a human-centric approach, prioritizing the mental health and personal responsibilities of their employees alongside their professional ones. However, post-pandemic, a dark side to the empathetic workplace has emerged and many well-intentioned business leaders are struggling to keep both productivity and morale high.
In The Empathy Dilemma, author, speaker, and empathy advocate, Maria Ross, explores the difficulties businesses are having, and the solutions they need to get back on track. Drawing on her decades of experience, thorough research, and extensive interviews, Ross goes back to the basics of what empathy is, and what it isn't. She details where leaders are going wrong and how to tackle complicating factors such as generational mindsets, philosophical differences, and diverse life experiences by utilizing the five pillars of empathetic leadership: self-awareness, self-care, clarity, decisiveness, and joy. And by bringing this all into focus, Ross emphasizes the fact that empathy is a two-way street that involves mutual respect and trust between all involved parties.
Written as a follow-up to her book The Empathy Edge, The Empathy Dilemma looks at the compassionate leader through a post-pandemic lens. It is the guide every leader needs in order to prioritize performance and protect mental health so that both their business and their employees come out on top.
Título : The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries
EAN : 9781774584750
Editorial : Maria Ross
El libro electrónico The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries está en formato ePub
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