David W. Lewis is recognized internationally as one of the last surviving masters of the pigment-control process of bromoil and transfer. His photographs have been exhibited internationally and published in numerous books and magazines including Photo Techniques, View Camera, Camera Canada, Photo Life and more. He is the recipient of the prestigious Kodak Gallery Award.
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Título : The Brain Sell
EAN : 9781857889420
Editorial : John Murray Press
El libro electrónico The Brain Sell está en formato ePub protegido por CARE
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