The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.
This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
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Título : The Prisoner and the Penguin
EAN : 9781907794438
Editorial : LID Editorial Empresarial
Fecha de publicación
: 1/10/13
Formato : ePub
Tamaño del archivo : 525.69 kb
Protección : CARE
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