Written from the global brand frontline, we see the previously
unseen perspective on what it was really like to build ‘Dirt is
Good’ for Omo and Persil globally – a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure.
Each of the ten chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
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Title : Making of Dirt is Good
EAN : 9781910649282
Publisher : LID Editorial Empresarial
Date of publication
: 6/29/15
Format : ePub
File size : 1.23 mb
Protection : CARE
The eBook Making of Dirt is Good is in ePub format
protected by CARE.
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