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Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.
Contents:
The core essence of marketing. The direct path to your consumers. The price of making mistakes and how much they are allowed cost. Ten comprehensible propositions on unerringly accurate marketing.
Título : Your Brand as a Patient: Malpractice in Marketing
EAN : 9783648081990
Editorial : Haufe
El libro electrónico Your Brand as a Patient: Malpractice in Marketing está en formato ePub protegido por Filigrane numérique
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