Passionate about people and communications, curious from the cradle, endless learner and human optimist.
Pilar is a Cialdini Certified Coach and specialist in the art of influence and persuasion.
With ethics. With values. With scientific evidence.
Business advisor in marketing, communication and strategy.
With more than 25 years of corporate experience in blue chip multinationals such as P&G, Heinz, LVMH, Apivita or ColArt, she has integrated 360º business vision, from production to customer service.
She has also been recognized and valued as a good leader of multicultural teams.
Last years, she has been working with small and medium companies in Spain, improving their market approach, leading their internationalization strategies and incorporating the digital tools into their processes.
Teacher and lecturer in marketing and communications.
She works at the master & postgraduate programs of IESE Business School (regularly ranked amongst top 3 by Financial Times) and teaches in the Marketing Department of the Complutense University of Madrid.
Keynote Speaker.
Pilar teaches, delivers talks, masterclasses and key notes in both Spanish and English.
Author of several books in Spanish "Marketing no es (solo) publicidad" (Marketing is not (just) advertising), "Influencia online" (Online Influence), this is her first collaboration in an English book
Title : Marketing no es (solo) publicidad
EAN : 9788418952920
Publisher : Almuzara
The eBook Marketing no es (solo) publicidad is in ePub format protected by CARE.
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