•What is effective communication in today's media world?
•How does the pervasive celebrity culture affect the situation of arts and culture?
•How are social media affecting the way our media image is being formed?
•What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves?
In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today's globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication.
Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
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Título : Survival Through Storytelling
EAN : 9788799360222
Editorial : BookBaby
Fecha de publicación
: 24/8/15
Formato : ePub
Tamaño del archivo : 1.24 mb
Protección : CARE
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