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Business Communications
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In the rapidly changing world of modern marketing forget the old concepts. With new competition there is no time to waste for a business executive, a marketing or corporate communications professional. While people are learning digital and social media yet forgetting corporate communication basics. This is a handy tool box of step-by-step process templates and strategic business tools essential for your trade. How to build your personal brand with the necessary skills as a corporate communicator?
Understand the basics like hard skills of business writing, press releases then you can call the shots. Understanding reputation which is the single most important asset of an organization Also pick up soft skills like inter personal skills It is full of templates, tools like communication policy, budgeting, press release writing and developmentYou will learn skills crucial for a corporate communications career, like
PART I HARD SKILLS
Business Writing and Communications Media Relations and Public Relations Investor Relations Marketing Communications and Branding Internal Communications / Employee Communications Crisis Communication / Issues Management Business / Marketing Strategy Communications Strategy / Plan Corporate Identity Image and ReputationPART II SOFT SKILLS
Inter Personal Skills Learning other crucial Soft SkillsAbout author
Ashim Ganguly is the founder of PIAG BIZ SOLS LLP.He is a qualified management professional, with over 32 years of multi-disciplinary experience, with proven track record to leverage vast domain knowledge and in-depth functional expertise to oversee and advise on entire spectrum of marketing communication- marcom, corporate communications strategic marketing and branding, while operating in a challenging & complex work environment in large MNC and Indian business houses. He worked on major global and Indian brands successfully launched brands like Fiskars, Jansatta, Swastik Household products, Indian Oil Servo, Nivea, Fa deo, ACC Cement, Asahi Float glass, Tata Shudh Cement, Rio Tinto, ACC Refractories, Bridgestone, Peugeot, Skytanking, Mabagas, Oiltanking and IOT EPC You may contact the author by writing to piagbizsolsllp@gmail.com.
Título : Becoming a Corporate Communicator
EAN : 9798201341275
Editorial : Ashim Kumar Ganguly
El libro electrónico Becoming a Corporate Communicator está en formato ePub
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