Alan Smith est passionné de design. Son objectif : mêler logique d'entreprise et pensée créative. Cofondateur de l’agence internationale de design The Movement, il a participé à la création de la matrice de proposition de valeur avec Alex Osterwalder et Yves Pigneur. Au sein de Strategyzer, dont il est l’un des membres fondateurs, il continue à produire des outils et des contenus pour accompagner les entrepreneurs qui cherchent à toujours mieux satisfaire leurs clients.
This book was primarily conceived as a culmination of research I did into the practices of real-life people in the persuit of their professions, namely Undertakers, Police and Morticians. Don't ask why, I have asked myself that question many times. Maybe I was just curious about what my Father did later on in his life, after he sold all the Antique shops he used to own.
I spent many an happy hour at the local watering holes of these respectable people, listening to their stories, documenting all of the pranks, antics and practices in an effort to do some research for a story I was writing at the time. However, this particular story materialized in another form, as the research I was doing, turned out to be the start of this book you are going to read, called "Undertakers, who'd have 'em?"
It wasn't intentional that I wrote stories about these seemingly clandestine operators, just that what I heard, made me sit up and take notice and think about which direction I was being taken. After all, what set out to be research for my other book, led me in a different direction completely.
All the stories in this book, are as told to me by real people. They're not invented or embellished in any way, shape or form. This book really isn't for the general public, but I see no good reason why anyone should be denied the right to read it.
This is the only time I have had enough spare time to concentrate fully on finishing what I started - The Books!
Título : Undertakers, Who'd Have 'em?
EAN : 9781301813377
Editorial : Alan Smith
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