GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published over 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. Writing samples are at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com.
She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. It has published over 100 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan.
She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. She has been the producer and host of a talk show series, Changemakers, featuring interviews on social trends.
Her books on business relationships and professional development include:
Self-Publishing Secrets (Changemakers Publishing)
Turn Your Dreams into Reality (Llewellyn)
Resolving Conflict (Changemakers Publishing)
A Survival Guide for Working with Bad Bosses (AMACOM)
A Survival Guide for Working with Humans (AMACOM)
Credit Card Fraud with Jen Grondahl Lee (Rowman)
Lies and Liars: How and Why Sociopaths Lie (Skyhorse Publishing)
Scott is also active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Danville Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program, is a7 member of two B2B groups in Danville and Walnut Creek, and a BNI member.
She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received several MAs at Cal State University, East Bay.
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Part II: Conducting an Online Sales Campaign
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MONETIZING YOUR BOOK is about how to make more money from your book and the different programs you develop based on your book. Part II deals with conducting an online sales campaign. It covers these topics:
- putting your team together
- using the squeeze page and free gift approach
- planning your squeeze page, free gift, and thank you page
- putting your team together
- using the squeeze page and free gift approach
- planning your squeeze page, free gift, and thank you page
- developing, setting up, and designing your squeeze page
- creating compelling content
- using the 8 key elements in creating your squeeze page
- getting paid with a payment platform
- building traffic with video ads
- creating an AdWords text or video campaign
- installing WordPress on your squeeze page or website
- using Instabuilder or other sitebuilder
- using the secrets of the online marketing pros.
Título : Monetizing Your Book
EAN : 9781519967190
Editorial : Gini Scott
El libro electrónico Monetizing Your Book está en formato ePub
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