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Consultants' Guides: setting up and running your consulting business profitably and painlessly
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The Australian Consultant's Guide helped more than 5000 Australians get consulting work without cold calling.
Eight (more) ways to promote your consultancy business follows on from there. Take these ideas and get your consultancy out there without making a single cold call.
Clients need to know you're there so they can buy!
Clients choose consultants on a 3 step formula:
Step 1 - Availability - who do I know who does this?
Step 2 - Affability - do I like them? Do they seem credible and appropriate for my purpose?
Step 3 - Ability - do they have the skills?
If business is a little slow lately, or even if it's fast, you need to be constantly improving the Availability factor of your consultancy. If no one knows you're out there your availability rating is low. So it doesn't matter what your skills are.
Raising your Availability rating is a must do for every consultancy, all the time*. For some tips on how to raise your availability rating, buy Eight (more) ways to promote your consultancy business now!
Each tip is illustrated with examples and stories so you can understand and apply it to your own situation. It includes useful worksheets to take the information into the practical realm.
This book adds eight more methods for marketing your consultancy to the 14 already outlined in Market your Consultancy Without Cold Calling.
The eight ways are outlined in detail with practical worksheets and include:
- Survey people
- Promote a charity
- Write an eBook
- Write an e-newsletter
- Make sure you can find yourself
- Keep in touch with your network
- Get yourself in the media
- Maintain a web site news room
You know you can do this business-getting lark. This book makes it one step easier!
Título : Eight (more) ways to Market your Consulting Business: Without Cold Calling
EAN : 9781310470424
Editorial : Cindy Tonkin
El libro electrónico Eight (more) ways to Market your Consulting Business: Without Cold Calling está en formato ePub
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